MAINSTREAM TV NETWORKS VS OTT SERVICES: THE EVOLUTION OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF CHANGING VIEWING TRENDS AND ADAPTATION

Linear broadcasts have long been recognized as mainstream television formats, relying on scheduled programming via satellite. In contrast, digital services operate on ad-supported systems, with Netflix, Disney+, and Apple TV+ serving as dominant forces. As media 후후티비 링크 consumption habits shift, rivalry between conventional TV networks